Increased branding

Mads iversen | Multimediadesigner

Lack of visibility in the public eye can be seen in an NGO's donations and memberships

It is difficult for a small non-profit organization like 100% for the Children to gain visibility in the public eye. This lack of brand recognition could be felt in the number of donations and memberships.

Lack of brand recognition

At that time, the organization 100% for the Children had a digital presence in the form of social media such as Facebook, Instagram, a YouTube channel and a newsletter.

They rarely used these platforms, and when they did, it was only with general knowledge and without taking into account the professional maintenance and administration of each individual platform. How was I able to develop a multimedia solution that improved the organization's digital presence. and ensured that the organization got a strong and recognizable brand going forward.

Understanding competitors and creating the right communication

In order to improve the NGO's digital presence at the time, and to ensure that the organization has a strong recognizable brand in the digital world going forward, I have to start with during my research phase collected relevant data in the form of insights about the NGO's industry and the target group Demographic, psychographic and behavioral criteria.

The NGO's presence in the digital world

In addition to these criteria, I found out what attitudes and relationships they had with non-profit organisations. The research phase gave me relevant knowledge about how 100% for the Children should market their brand both visually and strategically.

In order to create a highly recognizable brand with user-friendliness in focus, I have focused on designing a complementary visual identity that, based on insights from the competitor analysis, can now differentiate itself from the competition. Due to lack of time to maintain their platforms, I have created a content plan prepared through my communication strategy.

Improved brand recognition to the public

Since it has been my final exam project, it has been interesting and making use of everything I have learned throughout the course. I am satisfied with the scope of the project. One thing that is certain is that you can always learn something more in this industry and therefore I am looking forward to the next part of my role as Multimedia Designer.